SOCIAL MEDIA:
Organic Social Media builds credibility and trust in the market place which can often times be the deciding factor when someone is trying to decide who to call or who to trust. They will pull up social media and want to see you have “proof” much like online reviews. Because of this, it can be challenging to quatify or measure an ROI pending how strong of a qualiying process you have that probs the client on how or what was the deciding factor that trusted you enough for them to reach out. Regardless, this is NOT a short game strategy or one that is designed to generate paid leads / online leads.
IT IS a long term strategy showcasing a transparency of your resume for people to feel comfortable doing business with you.
Together, we are going to educate, connect, and build more trust in the marketplace so you can help more clients while providing even better service WITHOUT having to spend countless hours on how to figure out the social media game.
Objective:
To build out a STRATEGY (includes knowing WHAT to post as well as WHEN to post) that positions you as the educator/expert in your market center, to gain authentic brand awareness, and
turn followers into loyal customers by deepening the connection through relevant and valuable content.
The 80/20 Rule of Social:
There is an 80/20 rule to social which states a successful balance for social is 80% resourceful, useful content (such as videos, advice, news, insight, mortgage term explanations, facts, etc.) and only 20% sales.
We highly recommend that to keep your brand positioned around YOU and YOUR core values – that you also participate in posting at minimum one personal post a week. This shows the “human side” of you and should be about things you love or are into BESIDES mortgage. (Parenting, picture with your kid, music, hunting, etc.).
Process for Content:
My team and I will be spending hours a day on market research as well as social algorithms (which can change daily much like interest rates).
We encourage you to send us any content tailored to your team or brand (examples include: TCAs, Client Success Stories, Real Estate Success Stories, etc.) that way it continues to feel personal. All you need to do is email the team on Friday, with any ideas you have seen that you like or real examples, and we will work them into your scheduled posts.)
Mechanics Needed:
From here, we need you to:
- Add “Deborah Byrd” as an “admin role to your:
- FB Business Page
- Business Ads Manager Account
- Make sure your Instagram is linked to your FB Business Page.
Billing:
Remember, from the day you sing up – this is when your automatic billing will be taken from your account. If you would like to upgrade or downgrade (or cancel) you can do so at anytime from your dashboard on our website, yet we ask that you please email the team letting us know at minimum 7 days prior to your next scheduled payment.
Disclaimer:
Plug and Play SM as well as Deborah Byrd will not be responsible for any company or compliance marketing violations as it is up to the Mortgage Originator to communicate such needs and verify, we are following State or Federal protocol. We do not offer refunds nor require contracts allowing you to cancel at any time.
